The Data Monetisation Playbook — Turn Your Data Into Revenue in 90 Days

Stop treating data as a cost centre — start running it like a business.
The Alternata Data Monetisation Playbook is your blueprint to transform dormant data into scalable, revenue-generating products.

Written by Matthew Bernath, a leading expert in data monetisation and founder of Alternata, this guide distils years of experience working with top retailers, banks, and telecoms into actionable frameworks you can apply immediately.

Whether you're a data leader, strategist, or consultant, this playbook will show you:

✅ How to shift from internal dashboards to external revenue
✅ How to package data as decision-ready products (not raw tables)
✅ How to collaborate securely using Privacy-Enhancing Technologies (PETs)
✅ How to prioritise use cases for maximum ROI
✅ How to choose the right commercial model (subscriptions, licensing, partnerships)
✅ How to embed governance, trust, and compliance into your monetisation strategy

What’s Inside:

• 6 Practical Chapters covering structure, strategy, and execution

• Use Case Prioritisation Worksheet
• Tips, Frameworks, and Real-World Examples
• Glossary of Key Terms
• Chapter-End Action Plans — so you know exactly what to do next